Member Spotlight: Enterprise Holdings

12-22-2021 12:01 PM By Stacey Phillips

BMS Standards Enable Enterprise Holdings to Have Efficient Integrations with 

Trading partners, Sponsors and Customers

Founded in 1957 by Jack Taylor, Enterprise has long served the replacement rental needs of car insurers and repair service providers. While Taylor focused his business in neighborhoods, competitors targeted airport business. Over the years, Enterprise Holdings has grown to become the world’s largest car rental operator and an industry leader in mobility and technology.


Today, the portfolio includes the National and Alamo brands as well as a variety of transportation services, with more than 75,000 employees and nearly 10,000 branch locations in over 90 countries.


In 2019, the company launched Entegral, its integrated software solution that streamlines the post-accident repair process. This technology platform enables communication and collaboration between tens of thousands of collision repair shops, insurance providers and other industry professionals around the world to help manage the claims process beyond car rental. When paired with Enterprise’s patented e-commerce application ARMS® (Automated Rental Management System), Entegral is a business-to-business solution that seeks to enhance the customer experience from the moment after an accident to the completion of the claim.


We recently talked to Joe Rector, VP of Entegral, about the company’s use of CIECA Standards.


Q: How is Enterprise using CIECA Standards in its business and why was that decision made? 

A: Enterprise, as a founding member of CIECA, uses the BMS standards developed by the organization to make integrations with our trading partners, sponsors and customers easier and more efficient to implement and support. One of the main reasons Enterprise initially chose and continues to support CIECA is that technology and integrations are core to our business processes – and their importance continues to grow year after year.


Q: What is the advantage of having standards in the collision industry? 

A: Standards establish a shared understanding of the processes and data elements we, as an industry, need to ensure all parties can collaborate and make the best decisions for each business – and ultimately, the shared customer, without being limited by the ways each business architects and implements business solutions.  


An open, collaborative ecosystem in the collision industry is crucial to ensure all parties can operate their businesses in the pursuit of customer excellence, and CIECA – and the standards they produce – help establish and maintain that north star goal. Without the standards developed by CIECA, the software solutions developed by Entegral for use by collision repairers, insurers and OEMs would become more difficult for partners to adopt and implement.


Q: Is anyone at the company currently part of any CIECA committees and how does this support the ongoing efforts of improving CIECA Standards?

A: Enterprise's involvement across multiple committees will help CIECA continue to deliver value to the industry, through next generation OpenAPI Standards and enhanced messaging content. Currently, we have multiple company representatives who sit on CIECA committees, some of whom are chairs. These include:

  • Kim DeVallance Caron, Director of Product Discovery, Enterprise: CIECA past chair, chair of the Rental Committee and member of the FNOL, Finance, and Repair Order committees
  • Andy Bober, Engineer-Software, Entegral: CIECA Architecture Committee
  • Tom Sheltrow, Engineer-Software, Entegral: CIECA Repair Order and Status Committee
  • Jim Puskas, Product Manager, Entegral: CIECA Repair Order Committee Chair 
  • Chris Hall, Product Manager, Entegral: CIECA Repair Status Committee Chair 

If you would like to share information about your BMS implementation in the next CIECA spotlight article, please email