Executive Committee

The Executive Committee has responsibility for guiding the operations of the organization.


Phil Martinez 

Mitchell International

For more than 35 years, Phil has been involved in the auto industry and employed by Mitchell International for more than 30 years. He is currently responsible for integrating Mitchell solutions with trading partners across the industry as a Senior Technical Consultant. At Mitchell, he has held various technical positions, most focusing on data integration and implementation of CIECA standards. He has participated and led the development of CIECA standards since CIECA was founded and helped develop EMS, ASC X12, and BMS data standards for the Auto Physical Damage Industry. 

Vice Chair

Greg Best

California Casualty Management Co.

Greg Best is a senior business analyst for the claims department at California Casualty Management Company. He has served in various roles in the insurance segment for more than 25 years.  Prior to working at California Casualty Management, he was employed at Progressive Insurance and Colorado Farm Bureau.  Greg joined the CIECA Board of Trustees in 2017 as a result of his interest in standards and his role, which includes working with both the business and information technology (IT) departments.  As part of the executive committee, Greg said he would like to help further CIECA’s outreach and see the organization more involved with the OEMs and continue to facilitate communications among all segments in the collision industry.


Ashley Denison

Caliber Collision

Ashley Denison is the chief information officer for Caliber Collision Centers. Responsible for Caliber’s enterprise-wide business IT strategy, implementation and operations, Ashley has overseen the transformation of Caliber’s home-grown legacy systems to state-of-the-art management, estimating, financial and cloud-based platforms across more than 1,000 company-owned locations.   Prior to joining Caliber, Ashley was director of gobal information technology at AMX, an international audio/visual hardware and software solutions provider with locations across the U.S. and 86 countries around the world. 


Brady Bonner


Brady Bonner focuses on solutions that provide value to clients at Safelite Solutions. He has been involved with many charitable organizations over the past 30 years. Most recently, he is on the board of the Caper 10 Alumni Association, which helps provide college scholarships for students at his alma mater high school in NJ

Past Chair

Jeff Schroder


Jeff Schroder is founding CEO of Car-Part.com, whose leading recycled parts marketplaces serve $5 billion in part searches (quotes) per month. The Integrated Car Part Pro marketplace increases the use of recycled parts in the collision industry with an assembly-optimized workflow. Car-Part's Checkmate inventory management system features fully-integrated vehicle buying, inventorying, production, and part selling (including on eBay). Jeff serves on the CIECA executive team, board, and Parts Procurement committee, and ARA's eCommerce and Recall committees.