Potential speakers must complete an official CIECA session proposal form for each proposed event and topic. The session proposal form serves to document the speaker’s vision of the proposed session and how he/she intends to treat the various issues of the topic. The Education Committee (EC) can only make its speaker selections after a comprehensive review of the session proposal documentation and bona fides. It is important to include a full biographical sketch and detailed list of speaking engagements.
**Special note to public relations firms and internal marketing departments submitting proposals on behalf of a potential speaker: You must provide the direct contact information for the speaker. The speaker must be aware of the submission and be able to accept the commitment of presenting at the event if selected. CIECA must be able to correspond with the speaker directly. CIECA understands third parties and other interested persons often need to be included in any communications and will endeavor to keep everyone informed.
How Speakers Are Chosen
Proposals are reviewed by the EC comprised of member-volunteers who demonstrate subject matter expertise and competencies in education program development. The EC members vet the potential speaker, not the speaker’s company or organization. CIECA expects the speaker to honor his or her commitment to present the proposed session at the subject event.
The proposals are evaluated in whole or in part on the following criteria:
- Subject matter relevance and timeliness
- Clearly stated learning objectives and purpose
- Practical application of material
- Technical accuracy
- Context of the issues including real-world case studies, examples, and stories
- Potential for audience interactive participation
- Speaker presentation skills and experience
- Speaker subject matter knowledge and expertise
- Speaker industry leadership
- Education focus devoid of overt and covert commercialism
- Overall quality of the written proposal
Benefits of Speaking
CIECA, the Source of all the Collision Industry data communications standards, develops collision industry Information Technology standards and provides implementation guides for electronic commerce. CIECA is composed of members of the automobile collision repair industry; repairers, insurers, vehicle manufacturers, parts and material suppliers, information and software providers, general service providers and related segments and industries.
CIECA education is recognized throughout the industry. Speakers associated with CIECA education events are similarly recognized as industry leaders and subject matter experts.
- All selected speakers receive a complimentary registration to the event.
- Speakers gain increased visibility throughout the CIECA community.
- Speakers and their companies and organizations are included in promotional information sent to regional and national constituents via brochures and other marketing material, the CIECA web site, press releases and other publicity outlets.
- Speakers have the opportunity to network with peers and other professionals at specifically designed points throughout the event.
- Speakers can prove their value, expertise, knowledge and acumen by presenting relevant and timely subjects in an effective manner, often leading to business development.
Speaker Expense Reimbursement
CIECA is a not-for-profit organization serving the collision repair industry. Most speakers and their companies recognize the importance of being part of CIECA’s education events and embrace a philanthropic spirit by funding travel and lodgings. CIECA education events provide speakers the opportunity to demonstrate their expertise, knowledge and experience, as well as to network with constituents for business development purposes. In appreciation for all the hard work and effort, CIECA offers a full complimentary conference registration to all speakers. In addition, CIECA recognizes speakers and their companies as “conference supporters” in conference literature distributed to attendees.
Our participants want solutions, not a sales pitch!
We know it’s tempting to spread the good word about your exciting new product or service. But our attendees simply do not respond well to a “salesy” presentation. They want actionable items that they can take back to their workplace to implement. And if you can give them that, their opinion of you and your company will be a positive one. If you spend your time trying to sell them something, they’re probably going to wind up with a negative experience. Help them, teach them, bring them some new ideas, and they’ll come back to you for more. That’s just how it works.